![Ralph Simons, CEO of Tane, Says Clients Buy With Their Eyes, Then Their Wallets [Episode 206]](https://69769.fs1.hubspotusercontent-na1.net/hubfs/69769/Imported_Podcast_Media/881e24f5-2ca6-41cc-a46e-1882e966259d_b0-84e4-e6b8be53167f_tmsgar-podcast-square_big.jpg)
Ralph Simons, CEO of Tane, Says Clients Buy With Their Eyes, Then Their Wallets [Episode 206]
Tell Me Something Good About Retail
<p>Bob Phibbs interviews Ralph Simons, CEO Tane luxury jewelry in Mexico. Ralph talks about the need for story telling - especially when selling luxury goods, how selling luxury is different and how much the salesperson can determine the client's buying choices. </p>