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Heidi Owen West on Understanding Your Store’s Purpose [Episode 305]
Tell Me Something Good About Retail
• 27 min
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<p>This episode is devoted to understanding your store’s purpose, aligning your missions and creating a connection with customers to stand out among retail competitors. Learn how these fundamentals will help your retail store on this episode of Tell Me Something Good About Retail. </p>
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<p>Key Links</p>
<ul>
<li><a href="https://www.lifestylesofsaratoga.com" rel="nofollow">Lifestyles of Saratoga Website </a></li>
<li><a href="https://www.carolineandmain.com" rel="nofollow">Caroline and Main </a></li>
<li><a href="https://www.fieldagent.net/" rel="nofollow">Field Agent:</a> <a href="https://www.fieldagent.net/" rel="nofollow">https://www.fieldagent.net/</a></li>
</ul>
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<p>Understanding Your Stores Purpose</p>
<ul>
<li>Feeling a distinct personality in the store</li>
<li>Having a central theme or mission </li>
</ul>
<p> Aligning Your Missions</p>
<ul>
<li>If their mission is different than yours, it’s never going to work </li>
</ul>
<p> It All Comes Down to Customer Experience </p>
<ul>
<li>Connecting to your customer</li>
<li>Competition among options </li>
</ul>
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<p>More details at: </p>
<p><a href="https://www.retaildoc.com/podcast/retail-podcast-heidi-owen-west-on-understanding-your-stores-purpose" rel="nofollow">https://www.retaildoc.com/podcast/retail-podcast-heidi-owen-west-on-understanding-your-stores-purpose</a></p>
<p> </p>
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<p>Tell Me Something Good About Retail is a product of <a href="https://www.retaildoc.com" rel="nofollow">The Retail Doctor </a>and is produced by <a href="https://simplermedia.com" rel="nofollow">Simpler Media Productions</a>.</p>